Greece III-II century BC. e. systematization of rhetoric going on. Classical rhetoric is divided into 5 parts:
Location (Latin terminology - invention) - organize the content of speeches and used in evidence.
Location (Latin terminology - disposition) - the division of speech into the entry, description, development of (the evidence of his views and refute the contrary), and conclusion.
Verbal expression (in the Latin language - elokutsiya) - the doctrine of the selection of words, a combination of words, on the paths and figure, through which a style of speech.
Memorizing (Latin terminology - memory).
Pronouncing (in Latin language - limited).
The composition of the exercises consisted of verbal expression and teaching of three styles:
depending on the use of stylistic tools - a simple (low), middle and high style of speech. This theory maintained its importance during the Middle Ages and the Renaissance.
After the disappearance of ancient democracy rhetoric focused primarily on two types of speeches:
the judicial and ceremonial speeches. Accordingly, these two objectives (the utilitarian and aesthetic) are two directions in the theory of identity: attitsizm (attikizm, attic area), take care mostly about the accuracy of expression, and azianizm (azianstvo, Asian area), is aimed at entertaining presentation and developed a special high style, based in contrasts, full of comparisons and metaphors.